BOSS

I read a substack suggested to me titled “BOSS”. Within the substack, I found an article titled “78 (Unwritten) Rules Of Life” (BOSS [thebeautyofsaas], 2026).

What makes 78 the golden number?

The large number creates scarcity whilst providing enough information for the reader’s digest.

Why put Unwritten in parentheses?

Obviously typed. The second word of the title leaves room for wonder. The allocation of parentheses indicate the tone of voice for the rest of the article. Exploratory. Interesting. Directed. Creative.

What is important about the rules for life?

The sentence defines a direction for readers with proper guidelines in the form of rules.